From this we can see that most of our viewers for our short film will be in between the age of 16-20 years old. However, understandably this is a small age range as the test subjects were similar to my own age. Therefore, I expect the demographic to extend beyond 20 and upto middle age.
From this we can see that our audience is slightly more female orientated.
From this we can see that our audience go to the cinema mainly 1-4 times a year, which is a lot lower than the UK average and could be a direct result of digital technology and online streaming.
From this we can see that our viewers favorite way of watching movies in through online streaming. Primarily, this will be because the age demographic will consist of Millenials (Generation Y), who have grown up in a digital age.
From this we can see that the audiences favorite genre of movies are Thrillers, Drama, Comedy and Action. This is insightful as it is good to know what other genres Thriller-watchers enjoy. Potentially, this can lead to merging genre types of a film in order to increase audience numbers.
From this we can see that our main audience come from Europe.
From this we can see that most of our viewers are familiar with short films.
From this we can see that people think that having short films playing on TV would attract a larger audience. However, 'Maybe' is still at around 38% as the short film genre is still quite a new medium not in mainstream culture.
From this we can see that the audiences would agree on it mainly if they are mixed genres becuase people naturally have mixed interests. They are probably inquisitive about how this new medium can he used in traditional genres and how this would be different.
From this we can see that the viewers would prefer to watch films rather than TV series. This is potentially due to that we live in an age of instant gratification and TV series force the view to wait a period of time to watch the next episode, whereas in a film all the action is in one time frame.
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